Golden English — Laporan Digital Marketing Tahunan
Revenue Overview — 13 Bulan
Agustus 2025 – Agustus 2026 · All Brands
Aug '25 – Aug '26
Page 1: Revenue
Total Revenue
Rp 15,14 M
13 bulan · new registration
Tertinggi
Rp 1,76 M
Juli 2026 · 618 trx
ATH
Terendah
Rp 610 jt
Maret 2026 · 245 trx
Low
Total Transaksi
5.612
Avg 431/bulan
AOV
Rp 2,70 jt
Per transaksi
BulanTrxRevenueMoMVisualKeterangan
Agu '25665Rp 1.689 jt—
Peak Baseline YoY
Sep '25528Rp 1.450 jt−14,2%
Post-peak
Okt '25450Rp 1.181 jt−18,5%
Declining
Nov '25345Rp 816 jt−30,9%
Low season
Des '25446Rp 1.091 jt+33,7%
Recovery Data Des dikoreksi
Jan '26469Rp 1.263 jt+15,8%
New year momentum
Feb '26317Rp 815 jt−35,5%
Pre-Ramadan dip
Mar '26245Rp 610 jt−25,1%
Ramadan — lowest
Apr '26444Rp 1.232 jt+101,9%
Post-Ramadan bounce
Mei '26365Rp 1.019 jt−17,3%
Normalisasi
Jun '26546Rp 1.489 jt+46,1%
Enrollment season
Jul '26618Rp 1.759 jt+18,1%
🏆 ATH Rekor 13 bulan
Agu '26492Rp 1.347 jt−23,4%
Post-peak YoY: −20%
Golden English — Annual ReportSumber: Dashboard Revenue · Data Desember 2025 sudah dikoreksi1/6
Golden English — Laporan Digital Marketing Tahunan
Paid Ads — Budget per Platform (Lengkap)
Agustus 2025 – Agustus 2026 · Meta · Google · TikTok
02
Paid Ads
Total Ad Spend
Rp 2,71 M
13 bulan · 3 platform
Meta Ads Total
Rp 1,55 M
57,2% dari total spend
Google Ads Total
Rp 923 jt
34,1% dari total spend
TikTok Ads Total
Rp 227 jt
8,4% dari total spend
Avg ROAS
5,62×
Revenue / Ad Spend
BulanMeta AdsGoogle AdsTikTok AdsTotal SpendResultsCPRRevenueROASStatus
Agu '25Rp 114,9 jtRp 72,0 jtRp 10,9 jtRp 197,8 jt17.219Rp 11.490Rp 1.689 jt8,54×Best ROAS
Sep '25Rp 93,8 jtRp 94,5 jtRp 4,2 jtRp 192,4 jt17.156Rp 11.217Rp 1.450 jt7,54×Efisien
Okt '25Rp 102,4 jtRp 80,6 jtRp 14,0 jtRp 197,0 jt17.964Rp 10.965Rp 1.181 jt6,00×Good CPR
Nov '25Rp 142,9 jtRp 43,9 jtRp 16,9 jtRp 203,7 jt14.627Rp 13.927Rp 816 jt4,01×Low season
Des '25Rp 123,4 jtRp 50,3 jtRp 17,8 jtRp 191,5 jt13.561Rp 14.124Rp 1.091 jt5,70×Recovery
Jan '26Rp 139,7 jtRp 69,9 jtRp 10,2 jtRp 219,8 jt15.862Rp 13.855Rp 1.263 jt5,75×Stable
Feb '26Rp 138,9 jtRp 69,1 jtRp 5,6 jtRp 213,6 jt14.977Rp 14.263Rp 815 jt3,82×Low ROAS
Mar '26Rp 99,9 jtRp 62,6 jtRp 6,0 jtRp 168,4 jt11.663Rp 14.443Rp 610 jt3,62×Ramadan
Apr '26Rp 111,7 jtRp 73,4 jtRp 31,6 jtRp 216,8 jt16.768Rp 12.927Rp 1.232 jt5,69×Recovery
Mei '26Rp 124,2 jtRp 71,2 jtRp 21,5 jtRp 216,8 jt18.243Rp 11.886Rp 1.019 jt4,70×Best CPR Q2
Jun '26Rp 118,2 jtRp 75,8 jtRp 25,7 jtRp 219,7 jt18.010Rp 12.201Rp 1.489 jt6,78×Strong
Jul '26Rp 125,9 jtRp 77,8 jtRp 35,0 jtRp 238,7 jt22.126Rp 10.789Rp 1.759 jt7,37×🏆 Best
Agu '26Rp 116,3 jtRp 82,2 jtRp 27,8 jtRp 226,3 jt16.983Rp 13.325Rp 1.347 jt5,95×Post-peak
Meta 57%Google 34%TikTok 9%

📊 Meta Dominan tapi Bergeser

Meta menyerap 57% total spend (Rp 1,55M), tapi porsi-nya turun dari 70% (Nov '25: Rp 142,9 jt) ke 51% (Agu '26: Rp 116,3 jt). Budget dialihkan ke Google dan TikTok.

🚀 TikTok 8× Growth

TikTok spend naik dari Rp 4,2 jt (Sep '25) → Rp 35 jt (Jul '26) = growth 8× lipat. Di Jul-Aug '26, TikTok punya CPR termurah dari semua platform.

Golden English — Annual ReportSumber: Budget Ads Excel + Dashboard · Des '25 data dikoreksi2/6
Golden English — Laporan Digital Marketing Tahunan
Platform Deep Dive — Meta vs Google vs TikTok
Agustus 2025 – Agustus 2026 · Results & CPR per Platform
03
Platform
Results per Platform per Bulan
BulanMeta ResultsMeta CPRGoogle ResultsGoogle CPRTikTok ResultsTikTok CPRTotal
Agu '258.117Rp 14.1628.411Rp 8.564691Rp 15.71317.219
Sep '258.561Rp 10.9548.296Rp 11.394299Rp 13.88317.156
Okt '259.757Rp 10.4938.207Rp 9.825——17.964
Nov '259.497Rp 15.0514.282Rp 10.241848Rp 19.94414.627
Des '258.518Rp 14.4864.162Rp 12.090881Rp 20.24413.561
Jan '269.364Rp 14.9155.918Rp 11.813580Rp 17.58915.862
Feb '269.084Rp 15.2935.595Rp 12.348298Rp 18.79214.977
Mar '266.275Rp 15.9195.094Rp 12.286294Rp 20.30911.663
Apr '268.300Rp 13.4636.598Rp 11.1321.870Rp 16.88516.768
Mei '2611.227Rp 11.0645.675Rp 12.5381.341Rp 16.01218.243
Jun '269.291Rp 12.7246.864Rp 11.0471.855Rp 13.85118.010
Jul '2611.868Rp 10.6087.400Rp 10.5142.858Rp 12.25322.126
Agu '268.850Rp 13.1405.907Rp 13.9192.226Rp 12.48216.983

Meta Ads — 57% Volume

Total results: 118.709 (57%)
CPR range: Rp 10.493 – Rp 15.919
Best: Okt '25 (Rp 10.493)
Worst: Mar '26 (Rp 15.919)
Tren: CPR mulai turun dari Apr '26, best di Jul '26 (Rp 10.608). Volume konsisten sebagai mesin utama.

Google Ads — 34% Volume

Total results: 82.409 (34%)
CPR range: Rp 8.564 – Rp 13.919
Best: Agu '25 (Rp 8.564)
Worst: Agu '26 (Rp 13.919)
Tren: CPR naik seiring penurunan volume pencarian post-peak season. Budget flat, tapi results turun.

TikTok Ads — 9% Volume

Total results: 14.041 (9%)
CPR range: Rp 12.253 – Rp 20.309
Best: Jul '26 (Rp 12.253)
Trend: Awalnya mahal (CPR Rp 20K+), tapi turun drastis setelah Apr '26 saat budget diperbesar. Di Agu '26, TikTok = CPR termurah dari semua platform.

Golden English — Annual ReportSumber: Budget Ads Excel (per channel per month)3/6
Golden English — Laporan Digital Marketing Tahunan
SEO Performance — Brand: Golden English & KIP
golden-course.com & kampunginggrisplus.com
04
SEO
Golden English (golden-course.com)
BulanUsersSessionsWA ClicksMoMStatus
Agu '2556.53768.7673.153—Baseline
Sep '2564.05678.4163.121+13%Growth
Okt '2563.14474.2383.397−1%Flat
Nov '2558.19972.1292.518−8%Dip
Des '2550.52760.9552.840−13%Low
Jan '2693.523113.0372.865+85%🚀 Surge
Feb '2674.63689.1652.122−20%Correction
Mar '2639.65247.6072.123−47%Ramadan
Apr '2689.998106.9733.606+127%🚀 Rebound
Mei '26113.673137.6783.713+26%🏆 ATH
Jun '2682.74397.5813.810−27%WA clicks ATH!
Jul '2665.47774.3283.232−21%Post-peak
Agu '2649.67757.7032.568−24%Spam update

GE: Peak 113K users (+101% YoY)

Mei '26 jadi ATH. Users naik 2× dari baseline. WA clicks puncak di Juni (3.810). YoY Agu: −12%, dipengaruhi Google spam update 18 Aug.

Kampung Inggris Plus (kampunginggrisplus.com)
BulanUsersSessionsKey EventsMoMStatus
Agu '257.9169.08427—Baseline
Jan '2617.87920.969540—🏆 ATH
Feb '2612.62315.506387−29%Post-peak
Mar '265.5056.912281−56%Ramadan
Apr '266.4967.890319+18%Recovery
Mei '2611.69915.136588+80%Holiday camp
Jun '267.0688.791493−40%Post-surge
Jul '263.0243.959243−57%Steep decline
Agu '261.8692.351122−38%Lowest

⚠️ KIP: −89% dari Peak

Dari 17.879 (Jan) → 1.869 (Agu). Konten aging + kurang update. Butuh content rescue: update 2 artikel/hari, push local SEO Pare, bikin konten evergreen holiday camp.

ℹ️ SEO GOC

Data SEO GOC (golden-course.com/online) belum tersedia — dashboard menampilkan data September 2026 di semua bulan. Akan ditambahkan begitu data per bulan tersedia.

Golden English — Annual ReportSumber: Google Analytics (GA4)4/6
Golden English — Laporan Digital Marketing Tahunan
Quarterly Analysis & Top Programs
Agustus 2025 – Agustus 2026
05
Quarterly
Revenue & ROAS per Kuartal
KuartalRevenueTrxAd SpendROASCPR AvgResultsRating
Q3 '25 (Agu-Okt)Rp 4.321 jt1.643Rp 587 jt7,36×Rp 11.22452.339⭐⭐⭐⭐⭐
Q4 '25 (Nov-Jan)Rp 3.170 jt1.260Rp 615 jt5,15×Rp 13.96944.050⭐⭐⭐
Q1 '26 (Feb-Apr)Rp 2.658 jt1.006Rp 599 jt4,44×Rp 13.87843.408⭐⭐⭐
Q2 '26 (Mei-Jul)Rp 4.268 jt1.529Rp 675 jt6,32×Rp 11.62558.379⭐⭐⭐⭐⭐
Top Programs by Revenue (Jun–Aug '26)
ProgramCabang~TrxBrand
KIP Holiday CampKampung Inggris Plus50KIP
English for ChildrenGE Jatibening47GE
Speak OnGE Summarecon Bekasi37GE
KIP General English Non CampKampung Inggris Plus34KIP
Speak OnGE Kebon Jeruk27GE
Speak OnGE Tebet22GE
IELTS ProOnline~20Online
Platform Efisiensi Ranking — 13 Bulan
RankPlatformAvg CPRTotal ResultsTotal Spend
🥇GoogleRp 11.20982.409Rp 923 jt
🥈MetaRp 13.070118.709Rp 1.552 jt
🥉TikTokRp 16.17014.041Rp 227 jt

💡 Google = Most Efficient Overall

Google punya avg CPR termurah (Rp 11.209) selama 13 bulan. Tapi di bulan-bulan terakhir (Jul-Aug '26), TikTok mengalahkan Google (CPR Rp 12.253 vs Rp 13.919). Tren TikTok improving fast.

🌟 Children = Rising Star

English for Children di Jatibening muncul sebagai top contributor baru (47 trx Jul '26). Program children = growth opportunity utama yang belum fully tapped di cabang lain.

Golden English — Annual ReportData: Revenue Dashboard + Ads Manager5/6
Golden English — Laporan Digital Marketing Tahunan
Key Insights & Strategic Takeaways
Agustus 2025 – Agustus 2026
06
Insights
🟢 Highlights Positif

Revenue Rp 15,14 M · 5.612 Transaksi

AOV stabil Rp 2,7 juta. Rata-rata Rp 1,16M/bulan.

Juli 2026 = ATH Semua Metrik

Rev Rp 1,76M · ROAS 7,37× · CPR Rp 10.789 · 22.126 results · 618 trx.

TikTok Scale 8× Lipat

Spend Rp 4,2 jt → Rp 35 jt. CPR turun dari Rp 20K → Rp 12K. Sekarang platform termurah.

GE Organic Users 2× dalam 9 Bulan

56K → 113K. SEO jadi mesin traffic organik. WA clicks puncak 3.810/bulan.

Recovery Pasca-Low Season Konsisten

Setiap dip (Nov, Mar) diikuti rebound +25% hingga +102%. Brand demand tidak hilang.

Des '25 Data Dikoreksi

Total spend sebenarnya Rp 191,5 jt (bukan Rp 942 jt). ROAS sebenarnya 5,70× (bukan 1,16×). Anomali sebelumnya sudah resolved.

🔴 Yang Perlu Diwaspadai

YoY Agu Revenue −20%

Rp 1,69M → Rp 1,35M. Perlu investigasi: efek pasar atau internal?

KIP Traffic −89% dari Peak

17.879 → 1.869 users. Content rescue mendesak: update artikel, push local SEO Pare.

Seasonal Swing 3× Lipat

Revenue Rp 610 jt (Mar) vs Rp 1,76M (Jul). Budget harus seasonal, bukan flat.

Meta CPR Trending Up

Meta CPR di Aug '26 (Rp 13.140) masih di atas Jul '26 (Rp 10.608). Creative fatigue risk.

💡 Rekomendasi Strategis
  • Budget seasonal: +30% Jun-Aug, −20% Feb-Mar
  • TikTok scale lanjut: CPR termurah, porsi masih 9% — bisa naik ke 15-20%
  • KIP content rescue: Update 2 artikel/hari, bikin konten evergreen holiday camp
  • Children program push: Scale ke cabang selain Jatibening
  • ICT activation: Corporate Training sebagai revenue non-seasonal
  • Creative refresh: Ganti creative tiap 4-6 minggu di Meta
  • Google defense: CPR naik — perlu negative keyword audit + landing page refresh
Golden English — Annual Digital Marketing Report · Aug 2025 – Aug 2026Prepared by Digital Marketing Team6/6